AI transformation strategy
Turn AI ambition into a focused portfolio of use cases, investment cases, roadmaps and practical guardrails.
A career built through delivery
From pioneering AI systems to enterprise-scale transformation.
Simon works where business strategy, organisation and technology meet. He has led across retail, veterinary healthcare, insurance, digital, logistics, energy and defence—helping executive teams make complex choices, build the right capabilities and turn emerging technology into operating outcomes.
Today, he leads AI transformation and enterprise architecture at Pets at Home across Retail, Veterinary Healthcare and Insurance. His work includes Microsoft’s first enterprise autonomous fraud agent, which is delivering seven-figure annual savings while expanding the loss-prevention team’s capacity.
His perspective is deliberately practical: informed by board advisory, global transformation, architecture leadership, product building and hands-on delivery.
What Simon brings
- Board-level strategy, investment and governance experience
- Enterprise AI from opportunity discovery to scaled delivery
- Architecture and capability functions built from the ground up
- Founder and CTO experience with a successful SaaS IP exit
- International leadership across EMEA, Asia and South America
25+Years across AI, architecture and transformation
£200mTechnology investment portfolios governed
$1bnGlobal Microsoft cloud transformation
340kUsers reached through global delivery
How Simon can help
Services grounded in real operating experience.
Focused advisory, facilitation and leadership support for organisations moving from fragmented technology initiatives to coherent enterprise transformation.
Enterprise operating model & architecture
Design the capabilities, governance, decision rights and architecture needed for people and agents to work together.
Board & executive advisory
Bring independent clarity to investment priorities, partner choices, business cases and technology portfolio decisions.
Innovation mobilisation
Create a disciplined route from market scanning and colleague ideas through validation, funding and measurable delivery.
Transformation direction
Shape complex cloud, platform and digital transformations around business value, coherent design and sustained adoption.
Keynotes & executive workshops
Help leadership teams understand the agentic shift, align around the opportunity and decide what to do next.
Domain experience
Experience across complex, customer-led and mission-critical environments.
01
Retail & consumer
Omnichannel commerce, customer platforms, store technology, loss prevention, loyalty and enterprise-wide digital transformation.
Digital · Stores · Customer · Commercial02
Veterinary healthcare & insurance
Group-level strategy, architecture and AI spanning clinical services, veterinary practices and pet care, alongside the design and implementation of an insurance claims platform.
Clinical · Practice · Claims · Insurance · AI03
Pharmacy & care services
Technology strategy and operating-model experience across pharmacy, opticians, hearingcare and complex regulated service environments.
Pharmacy · Optical · Hearingcare · Governance04
Supply chain & logistics
Warehousing, fulfilment, renewals and international supply-chain change—connecting physical operations with digital platforms and data.
Warehousing · Fulfilment · Platforms · Data05
Cloud, platforms & technology services
Global cloud adoption, SaaS products, application modernisation, collaboration services and partner ecosystems operating at scale.
Cloud · SaaS · Applications · Ecosystems06
Defence, energy & utilities
AI and real-time systems for mission-critical environments, energy billing transformation, consultancy within water utilities and smart-city data insight.
Mission-critical · Energy · Water · Smart cities · AIRecognition & perspective
Credibility that travels from the boardroom to the stage.
Simon brings the perspective of someone who has governed major investments, built teams and products, led global programmes and deployed agentic AI into a live enterprise.
Retail innovator
Named among the Top 30 Retail Disruptors and Innovators of 2026 by the Retail Technology Show.
Global industry voice
Featured in a Microsoft CEO keynote and global Copilot agent campaign, and a regular industry speaker and contributor.
Agentic pioneer
Recognised as an “Agentic Pioneer” in two published AI leadership books by Pascal Bornet.